Sonia Rykiel pour H&M

sonia rykiel for H&Mwe're liking the "Belle in Rykiel" velvet pillow
sonia rykiel lingerie
sonia rykiel capsule collectionhigh-waist panties...oh yes, the vintage/retro style is in full effect
French lingerie

On December 5th, the official Sonia Rykiel pour H&M capsule collection launches in approximately 1,500 H&M stores worldwide. This is the first holiday collaboration for Sonia Rykiel (who we have carried at Faire Frou Frou) and the first designer lingerie collection for H&M. We're curious if this will be as big as the H&M Jimmy Choo launch...but then again the masses seem to be much more devoted to their designer shoes (and we completely understand that, being shoe lovers as well as lingerie lovers).
We're most excited to see the footage from the runway show that will take place at the Grand Palais in Paris on December 1st. Just looking at the sneak peek in the video below has us very excited to see the end result!
According to the Sonia Rykiel pour H&M press release that was sent to us:

Seduction starts at home with pieces in fluid velvet, silk and satin, offering a luxurious approach to loungewear, while separates feature Rykiel’s signature multi-stripes and strass. Playful accessories including brooches, headbands, pillows and slippers complete the collection. (we love that!)
“The Rykiel style is more than fashion, it’s a lifestyle,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel. “It represents the ultimate in French elegance. It is very Parisian, very Left Bank, and the incarnation of the Saint-Germain-des-PrĂ©s woman With this lingerie collection, the house’s signature chic and seductive style is available to all women,”




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