Showing posts with label opening ceremony. Show all posts
Showing posts with label opening ceremony. Show all posts

Mike Elmquist documents Native Son fashion video

Vision model Mike Elmquist isn't just a pretty face. Based out of New York, the Minnesota native also works as a sales associate for Opening Ceremony and is a budding filmmaker. The Opening Ceremony website posted this behind-the-scenes video he made to document a short film made by NYC-based menswear line Native Son, a brand carried by the retailer, to promote its Spring 2011 collection. (And it's entirely possible he had a hand in getting Minnesota band A Night in the Box on the film's soundtrack.)



On the video, Elmquist says: "It’s tough to remain serious when you have a dozen guys working on a fashion video, and I guess that’s the energy I wanted to capture. It was a great day for shooting, with great people working on the project- including two models who are polar opposites in personality - Christopher and Niclas. With the help of local Minnesota band A Night in the Box providing the tunes, the final result of course turned out to be a good representation of an awesome day of shooting!"